Business is NOT rocket science...

This is the diary of a simple UK business person, who is trying something new: outsourcing the launch of his new business.

It will on launch involve a website and a book, and possibly later a workshop or training event. But let's start with a website and a book, and then see where we go.

And that's lesson1, a concept I learnt from a mad New Yorker called Mike Litman: You don't have to get it right, you just HAVE to get it going! As an MBA trained engineer, I thought everything had to be planned to the Nth degree, where as actually - you don't, you just have to find a market and listen to it.